I come at this from the inside. I’ve been the founder, the operator, the one responsible for whether something works or doesn’t. That changes how I approach everything.
Most designers can only build from what they’re handed—images, direction, copy, a story that’s already formed. I don’t work that way. I help you refine who you are, what you actually do, and how you want to be understood before anything gets designed.
What I create is meant to hold weight in the real world: with your customers, your operations, and the future you’re building. Clear, grounded, and shaped around who you actually are—not who a marketing firm thinks you should be.
-Julie
We don’t just design websites. We help you define your message, clarify your structure, and build a site that actually supports how your business operates. From brand foundations and copy to responsive design and ongoing management, everything is built to work in the real world and look right on every screen.
Most marketing fails because it’s disconnected from the heart of the business. I help shape your messaging first, then build a strategy that feels natural, human, and sustainable. No buzzwords, no posting for the sake of posting—just clear communication that connects with the right people and moves them to action.
Merch only works when it actually means something. We help translate your brand into physical products that feel authentic, intentional, and worth wearing. From concept and design to small-batch printing, each piece is built to reflect who you are—not just what you sell.
HOW IT WORKS
We clarify who you are, what you actually do, and who you’re here for. This is where your voice, direction, and positioning get refined—so we’re not designing on top of something vague or borrowed.
Once the foundation is right, we shape the strategy around how your business really operates. Not what’s trendy. Not what “should” work. What actually fits you, your customers, and your goals.
Then we build the structure that holds everything up—your website, content flow, and marketing systems—so what we create is usable, maintainable, and aligned with how you work day to day.
Your story isn’t just a marketing angle—it’s the thread that ties everything together. As we build your foundation, strategy, and systems, we shape the language, structure, and flow so your brand communicates clearly and honestly across every touchpoint. Not louder. Not trendier. Just unmistakably you.
When Hye Cider came to me, the product was already strong—but the brand didn’t fully reflect who they were or what made them different. The website was vague and it didn’t tell the story.
We started at the foundation. Who is Hye Cider really for? What do they stand for? What do they want people to feel when they encounter the brand?
With the brand defined, I rebuilt the website—copy, graphics, layout, flow, and structure—so it finally matched the business behind it.
The result wasn’t just a better-looking site. It was a brand that felt honest, cohesive, and usable in the real world.
This is for you if:
Most marketing firms are excellent only once everything is already defined. The mission is clear. The positioning is locked. The story is fully formed. The founder knows exactly what they’re building and can hand it off cleanly.
But most founders don’t actually start there.
Many brands are defined in pieces—strong instincts, real values, a sense of direction—but not yet clear enough to communicate to an impersonal agency or consultant. You know what it is. You just can’t fully articulate it yet. And when that happens, the work might look polished… but it never quite feels like you.
At Mother Luck Branding, we don’t just execute what’s already written. We help you finish defining what’s been living in your head, in your work, and in your long-term vision before we ever touch design.
Yes, we make it look good. But we also make sure it means something, communicates clearly, and can actually hold structure when things get busy.
No pressure. No sales script. Just a real conversation about what you’re building—and whether we’re the right fit.
Everything I build is rooted in what help I once needed as a founder but couldn’t find.
