Your website is not a one-time project—it’s a living part of your business, and it gets sloppy fast without ongoing care.
These plans are not for redesigns or big builds. Too often, designers disappear after launch, and we’ve watched sites slowly crumble because of it—security breaches, broken layouts, failed forms, and a steady decline in user experience. These plans exist to keep your site healthy, fast, secure, and improving over time.
We don’t lock you out of your own website like some agencies do. You have full access to make updates, try things, and change what you need. We’re here to guide you, take on the heavy lifting, and help put it back together if something breaks.
Think of this as basic care and small adjustments, with ongoing performance tuning, security, and polish—so your customer experience keeps getting better instead of quietly falling behind.
These plans are designed to match how central your website is to your business — from secure hosting to conversion-driven performance and revenue support.
Website Support is available for WordPress (on our managed hosting platform) and Shopify only. This focus allows us to maintain consistent security, performance, and quality standards. If your current website is built elsewhere, please explore our Website Strategy & Development services for rebuild options.
Best for:
Businesses who need secure, professional hosting and core updates handled.
Includes:
• Premium managed hosting (Kinsta infrastructure)
• Security monitoring + daily backups
• WordPress core updates
• Plugin updates
• Elementor subscription and updates
• Uptime monitoring
Not included:
• Troubleshooting or break/fix support
• Content or design updates
• SEO services
• Performance optimization
• Custom development
Website support and development outside the scope of your monthly plan is billed at $125 per hour. This includes troubleshooting, repairs, custom development, design changes, SEO implementation, and performance optimization. Work is billed in 30-minute increments with a one-hour minimum per request, and clear estimates are provided before work begins whenever possible.
Best for:
Businesses who want their site actively maintained and lightly optimized — not just hosted.
Includes everything in Basic, plus:
• Monthly performance report with prioritized suggestions
• Quarterly SEO health audit + recommendations
• Up to 30 minutes of minor content or text updates per month
Best for:
Brands actively using their website as a sales and marketing tool.
Includes everything in Essential, plus:
• Monthly speed and SEO performance insights
• 1 hour of content or layout updates per month
• Conversion tracking setup + insights report
• One strategic landing page update or campaign section per quarter
Best for:
Businesses whose website is central to revenue and require ongoing strategic oversight and conversion focus.
Includes everything in Growth, plus:
•
Quarterly strategic planning call to assess performance, refine priorities, and align website updates with business goals
• Up to 2 hours of content or layout updates monthly
• Monthly conversion rate optimization review + prioritized action roadmap
• Funnel flow improvement recommendations
• Priority scheduling
Shopify websites operate differently than WordPress builds. While hosting and platform updates are handled by Shopify, ongoing performance, theme integrity, app compatibility, and conversion flow still require oversight. Our Shopify Support plans focus on maintaining stability while improving clarity, usability, and sales performance.
Best for:
Businesses who want their site actively maintained and lightly optimized.
Includes:
•
Monthly theme and app review
• Monthly performance report with prioritized suggestions
• Quarterly SEO health audit + recommendations
• Up to 30 minutes of minor content or text updates per month
Best for:
Brands actively using their website as a sales and marketing tool.
Includes everything in Essential, plus:
• Monthly speed and SEO performance insights
• 1 hour of content or layout updates per month
• Conversion tracking setup + insights report
• One strategic landing page update or campaign section per quarter
Best for:
Businesses whose website is central to revenue and require ongoing strategic oversight and conversion focus.
Includes everything in Growth, plus:
•
Quarterly strategic planning call to assess performance, refine priorities, and align website updates with business goals
• Up to 2 hours of content or layout updates monthly
• Monthly conversion rate optimization review + prioritized action roadmap
• Funnel flow improvement recommendations
•
Priority scheduling
Whether you’re refining an established brand or building something new, the goal is the same: a website that actually supports how your business operates, grows, and communicates.
Some clients come to us because their site no longer reflects who they are. It may feel dated, disconnected from their current offerings, or simply not polished enough to represent the level they’ve grown into. Others are starting fresh and want to build the right foundation from the beginning—clear positioning, cohesive visuals, and messaging that feels true to them.
We do both—strategically.
We don’t just “design pages.” We begin with brand clarity. That means refining your positioning, voice, visual direction, and core messaging so everything feels aligned. Your website then becomes the structured expression of that brand—intentionally built around how your business functions, how clients move through your services, and where real decisions are made.
Strategy comes first—brand development, site architecture, messaging hierarchy, and conversion flow. Design follows with purpose. Development brings it to life in a way that is clean, scalable, and easy to maintain.
The result isn’t just a true-to-you website. It’s a foundation. A platform that supports your marketing, strengthens your communication, and gives you consistency across every channel moving forward.
Best for:
Brands with existing websites that feel dated, disjointed, or misaligned with where the business is now. For established brands that need clarity, not a full rebuild. If you move forward into a website polish, optimization, or full build, your audit investment is applied as a credit toward your project. We don’t believe in charging twice for the same thinking.
Includes:
• Full website and brand alignment audit
• User experience and conversion analysis
• Messaging clarity and structure refinement
• SEO structure and performance assessment
•
Foundational analytics setup (GA4 + Google Search Console installation if not already configured; advanced tracking excluded)
• Prioritzed roadmap (what to refine, rebuild, or remove)
Timeline: 1–2 weeks
Note: Website admin access and Google account access (for Analytics and Search Console) are required to begin the audit.
Best for: Businesses launching their first website or small brands upgrading from DIY website builders. This tier builds a streamlined website with a simple structure and strong brand presentation.
Includes everything in Website + Brand Strategy Audit, plus:
• Custom 3-page website
• Mobile-optimized design
• Messaging refinement for client-provided copy
;• Brand styling aligned with your identity
•
Speed and performance optimization
• Basic on-page SEO (titles, meta descriptions, heading structure)
;• Contact form + lead capture
•
Google Analytics + Search Console setup
•
Quality assurance review of all refinements before publishing
Timeline: 3-4 weeks
Launch is just the beginning. Ongoing Website Support maintains the stability, security, and performance of your investment. The first month of our Web Basic plan is included.
Best for: Businesses with a solid foundation who need clearer brand messaging, refined design, and measurable performance improvements. This tier refines what’s already working—it does not rebuild architecture.
Includes everything in Website + Brand Strategy Audit, plus:
• Refinement of page structure and navigation based on audit findings
• Messaging clarification and tightening (existing content improved)
• Visual design updates within current framework
• CTA (call-to-action) and conversion element improvements
;•
Speed and performance optimization
• Basic SEO cleanup (titles, meta descriptions, heading structure)
• Review and stabilization of existing integrations (forms, email routing, payment or booking links)
•
Quality assurance review of all refinements before publishing
Timeline: 3-4 weeks
Launch is just the beginning. Ongoing Website Support maintains the stability, security, and performance of your investment. The first month of our Web Basic plan is included.
Best for: Businesses that need deeper structural improvements, stronger brand messaging, or expanded functionality. This tier restructures a current or builds a new website around strategy, user flow, and long-term growth.
Includes everything above, plus:
• New site architecture + user flow planning
• Messaging implementation with copywriting as needed (based on audit)
• Custom website design (up to 5 pages)
• Advanced brand integration
• SEO structure implementation
•
Integration setup for key business tools (forms, email platforms, booking systems, or payment links)
•
Launch + testing
Timeline: 4-6 weeks
Launch is just the beginning. Ongoing Website Support maintains the stability, security, and performance of your investment. The first month of our Web Basic plan is included.
Best for:
New ventures, rebrands, or businesses that have outgrown what they were built on and need a true long-term digital foundation.
Includes everything in Website + Brand Strategy Audit, plus:
• Full site architecture and user-journey mapping
• Custom design and development
• Advanced SEO structure
• Marketing system integration
• Pre-launch testing + 30-day post-launch refinement
Timeline: 6–8 weeks
Launch is just the beginning. Ongoing Website Support maintains the stability, security, and performance of your investment. The first month of our Web Basic plan is included.
For businesses selling products online, ecommerce functionality can be added to any build tier. Whether through WooCommerce, Shopify, or third-party integrations such as OrderPort, ecommerce setup is scoped separately to ensure proper structure, checkout configuration, and long-term performance.
Best for:
Businesses launching ecommerce functionality or restructuring their store foundation.
Includes:
• Payment gateway configuration
• Checkout setup and testing
• Shipping and tax setup
• Transactional email configuration
• App selection and setup
•
Initial collection and navigation framework
• End-to-end test order verification
Does not include product upload.
Best for:
Brands that need their product catalog structured, formatted, and aligned for clarity and performance.
Up to 10 products — $750
11–25 products — $1,500
26–50 products — $2,500
50+ products — Custom quote
Includes:
• Product upload and structured formatting
• Variant configuration (size, color, etc.)
• Collection assignment and organization
• Collection refinement and related navigation adjustments (if needed)
• Image formatting for web placement
• Copyediting of provided product descriptions (brand voice, clarity, grammar, formatting)
•
Basic product page layout consistency
•
Product-level QA review and purchase validation
Does Not Include:
•
Product photography
•
Image editing beyond basic formatting
•
Original copywriting or product description development
•
Inventory system integration beyond platform-native tools
All product images and finalized product content (titles, descriptions, pricing, SKUs, variants) must be provided by the client prior to upload.
For many businesses, marketing isn’t ignored—it’s just inconsistent. Ideas come up, content gets posted occasionally, and someone on the team tries to keep things moving.
But without a clear plan or rhythm, marketing easily becomes something that just happens whenever someone has time.
You might post now and then but wonder if it’s actually doing anything. You might have a sense there are opportunities you’re missing, but it’s hard to know what to focus on next—or what to say, when to say it, and where it should go. Most businesses struggle because no one has the time, perspective, or consistency to keep marketing moving forward.
Content works best when it comes from inside the business—not from a distant content factory. Agencies can only create content based on what they’re given, while in-house teams often create content without the strategy to make it effective.
Marketing Concierge bridges that gap.
We guide the strategy, shape the messaging, and create the key pieces that move marketing forward—while helping your team contribute the authentic content that makes your brand real.
With the right direction and framework, anyone on your team can help create meaningful content while marketing stays focused and intentional.
Instead of marketing happening randomly, it starts moving forward with clarity and momentum each month.
Best for:
Businesses who know they should be doing more—but don’t have a plan, a rhythm, or someone to keep things moving. This tier provides strategic clarity and light execution so marketing doesn’t stall between ideas.
Includes:
•
Monthly Strategy Meeting
➝
60-minute working session to review what’s working, what’s getting stuck, and what matters next.
• The Pulse Report
➝
Monthly snapshot of visibility, engagement, and emerging opportunities.
•
Monthly Content Plan & Direction
➝
A clear outline of what to talk about that month, including key themes, post ideas, and promotion opportunities so your team knows what content to create.
•
Content Frameworks & Posting Prompts
➝
Simple structures your team can use to turn everyday updates, stories, and insights into effective posts.
•
Strategic Content Assets
➝
Up to 3 key marketing assets created each month (email copy, promotional messaging, cornerstone post, or campaign support).
• Messaging & Offer Clarity
➝Ongoing refinement of how your business communicates value.
•
Search Visibility Assessment
➝
Review of how customers currently find you and where opportunities exist.
Best for:
Businesses ready to turn strategy into consistent action—building visibility, improving offers, and creating forward momentum.
This tier expands implementation and promotion planning to create stronger, more consistent marketing momentum.
Includes everything in Core, plus:
•
Monthly Promotion Plan
➝
One promotional initiative outlined each month (offer focus, messaging direction, and rollout plan).
•
Expanded Strategic Content Assets
➝
Up to 5 key marketing assets created each month (email copy, promotional messaging, cornerstone post, or campaign support).
•
Promotion Messaging Package
➝
Core messaging for the monthly promotion including headline, positioning, and call-to-action language.
•
Email & Social Promotion Guidance
➝
Messaging themes and timing recommendations tied to the monthly promotion.
•
Promotion Performance Review
➝
Review of engagement and response to identify what to repeat, adjust, or improve next month.
Best for: Businesses who want marketing leadership—not just support. This tier is for owners who want someone thinking ahead, spotting patterns, and helping the business move with the clarity and consistency of a real brand. It expands beyond monthly execution to actively develop new opportunities for visibility, partnerships, and customer growth.
Includes everything in Growth, plus:
•
Multi-Step Campaign Planning
➝
Development of larger campaigns that unfold over several weeks (launches, seasonal promotions, or audience growth initiatives).
•
Partnership & Collaboration Opportunities
➝
Identification and messaging for cross-promotions, collaborations, and community visibility opportunities.
•
Reputation & Visibility Development
➝
Strategy for reviews, search presence, and credibility signals that influence buying decisions.
•
Offer & Customer Path Refinement
➝
Ongoing improvement of how customers move from awareness to inquiry, purchase, or booking.
•
Growth Opportunity Planning
➝
Identification of new ways to expand visibility, audience reach, and marketing impact.
•
Strategic Performance Review
➝
Deeper review of marketing performance to determine what to expand, improve, or stop.
Some businesses operate multiple brands, locations, or websites under shared ownership. When projects are coordinated together, parts of the strategy, infrastructure, and marketing systems overlap.
Because of that efficiency, bundled projects may qualify for reduced pricing.
Website Support:
• 1 site — standard pricing
• 2–3 sites — 10% off all sites
• 4+ sites — 15% off all sites
Website Development:
• First website — full project price
• Second website — 15% off
• Third website and beyond — 20% off
CORE CONCIERGE
$1,000 primary brand
+$500 per additional brand
Additional brands receive:
•
Monthly Content Plan & Direction
➝
Brand-specific themes and post ideas aligned with the overall marketing direction.
•
Content Frameworks & Posting Prompts
➝
Adapted prompts for the brand
•
Strategic Content Asset
➝
1 key marketing asset per month (email copy, promotional messaging, or cornerstone post).
Shared across brands:
• Monthly Strategy Meeting
• The Pulse Report
• Messaging & Offer Clarity
• Search Visibility Assessment
GROWTH CONCIERGE
$1,500 primary brand
+$750 per additional brand
Additional brands receive:
•
Monthly Content Plan & Direction
➝
Brand-specific themes aligned with the monthly promotion.
•
Content Frameworks & Posting Prompts
➝
Adapted prompts for the brand
•
Strategic Content Assets
➝
2 key marketing asset per month (email copy, promotional messaging, or cornerstone post).
•
Promotion Alignment
➝
Messaging guidance tied to the primary promotion focus.
Shared across brands:
• Monthly Strategy Meeting
• The Pulse Report
• Messaging & Offer Clarity
• Search Visibility Assessment
• Promotion planning
• Promotion performance review
FULL CONCIERGE
$2,000 primary brand
+$1,000 per additional brand
Additional brands receive:
•
Monthly Content Plan & Direction
➝
Brand-specific content plan tied to campaigns.
•
Content Frameworks & Posting Prompts
➝
Adapted prompts for the brand
•
Strategic Content Assets
➝
3 key marketing asset per month (email copy, promotional messaging, or cornerstone post).
•
Campaign Participation
➝
Brand included in larger campaigns.
Shared across brands:
• Monthly Strategy Meeting
• The Pulse Report
• Messaging & Offer Clarity
• Search Visibility Assessment
• Promotion planning
• Promotion performance review
• Campaign planning
• Partnership development
• Reputation strategy
• Strategic performance review
Merchandise is one of the most powerful ways to turn a brand into something people can wear, share, and remember. Done well, it becomes part of how customers identify with a business—not just something printed with a logo.
Because merchandise involves product selection, printing methods, quantities, and fulfillment options, pricing varies by project. Rather than using fixed packages, we price merchandise transparently based on the components involved.
