Your website is not a one-time project—it’s a living part of your business, and it gets sloppy fast without ongoing care.
These plans are not for redesigns or big builds. Too often, designers disappear after launch, and we’ve watched sites slowly crumble because of it—security breaches, broken layouts, failed forms, and a steady decline in user experience. These plans exist to keep your site healthy, fast, secure, and improving over time.
We don’t lock you out of your own website like some agencies do. You have full access to make updates, try things, and change what you need. We’re here to guide you, take on the heavy lifting, and help put it back together if something breaks.
Think of this as basic care and small adjustments, with ongoing performance tuning, security, and polish—so your customer experience keeps getting better instead of quietly falling behind.
These plans are designed to match how central your website is to your business — from secure hosting to conversion-driven performance and revenue support.
Website Support is available for WordPress (on our managed hosting platform) and Shopify only. This focus allows us to maintain consistent security, performance, and quality standards. If your current website is built elsewhere, please explore our Website Strategy & Development services for rebuild options.
Best for:
Businesses who need secure, professional hosting and core updates handled.
Includes:
• Premium managed hosting (Kinsta infrastructure)
• Security monitoring + daily backups
• WordPress core updates
• Plugin updates
• Elementor subscription and updates
• Uptime monitoring
Not included:
• Troubleshooting or break/fix support
• Content or design updates
• SEO services
• Performance optimization
• Custom development
Website support and development outside the scope of your monthly plan is billed at $125 per hour. This includes troubleshooting, repairs, custom development, design changes, SEO implementation, and performance optimization. Work is billed in 30-minute increments with a one-hour minimum per request, and clear estimates are provided before work begins whenever possible.
Best for:
Businesses who want their site actively maintained and lightly optimized — not just hosted.
Includes everything in Basic, plus:
• Monthly performance report with prioritized suggestions
• Quarterly SEO health audit + recommendations
• Up to 30 minutes of minor content or text updates per month
Best for:
Brands actively using their website as a sales and marketing tool.
Includes everything in Essential, plus:
• Monthly speed and SEO performance insights
• 1 hour of content or layout updates per month
• Conversion tracking setup + insights report
• One strategic landing page update or campaign section per quarter
Best for:
Businesses whose website is central to revenue and require ongoing strategic oversight and conversion focus.
Includes everything in Growth, plus:
•
Quarterly strategic planning call to assess performance, refine priorities, and align website updates with business goals
• Up to 2 hours of content or layout updates monthly
• Monthly conversion rate optimization review + prioritized action roadmap
• Funnel flow improvement recommendations
•
Priority scheduling
Shopify websites operate differently than WordPress builds. While hosting and platform updates are handled by Shopify, ongoing performance, theme integrity, app compatibility, and conversion flow still require oversight. Our Shopify Support plans focus on maintaining stability while improving clarity, usability, and sales performance.
Best for:
Businesses who want their site actively maintained and lightly optimized.
Includes:
•
Monthly theme and app review
• Monthly performance report with prioritized suggestions
• Quarterly SEO health audit + recommendations
• Up to 30 minutes of minor content or text updates per month
Best for:
Brands actively using their website as a sales and marketing tool.
Includes everything in Essential, plus:
• Monthly speed and SEO performance insights
• 1 hour of content or layout updates per month
• Conversion tracking setup + insights report
• One strategic landing page update or campaign section per quarter
Best for:
Businesses whose website is central to revenue and require ongoing strategic oversight and conversion focus.
Includes everything in Growth, plus:
•
Quarterly strategic planning call to assess performance, refine priorities, and align website updates with business goals
• Up to 2 hours of content or layout updates monthly
• Monthly conversion rate optimization review + prioritized action roadmap
• Funnel flow improvement recommendations
•
Priority scheduling
Whether you’re refining an established brand or building something new, the goal is the same: a website that actually supports how your business operates, grows, and communicates.
Some clients come to us because their site no longer reflects who they are. It may feel dated, disconnected from their current offerings, or simply not polished enough to represent the level they’ve grown into. Others are starting fresh and want to build the right foundation from the beginning—clear positioning, cohesive visuals, and messaging that feels true to them.
We do both—strategically.
We don’t just “design pages.” We begin with brand clarity. That means refining your positioning, voice, visual direction, and core messaging so everything feels aligned. Your website then becomes the structured expression of that brand—intentionally built around how your business functions, how clients move through your services, and where real decisions are made.
Strategy comes first—brand development, site architecture, messaging hierarchy, and conversion flow. Design follows with purpose. Development brings it to life in a way that is clean, scalable, and easy to maintain.
The result isn’t just a true-to-you website. It’s a foundation. A platform that supports your marketing, strengthens your communication, and gives you consistency across every channel moving forward.
Best for:
Brands with existing websites that feel dated, disjointed, or misaligned with where the business is now. For established brands that need clarity, not a full rebuild. If you move forward into a website polish, optimization, or full build, your audit investment is applied as a credit toward your project. We don’t believe in charging twice for the same thinking.
Includes:
• Full website and brand alignment audit
• User experience and conversion analysis
• Messaging clarity and structure refinement
• SEO structure and performance assessment
•
Foundational analytics setup (GA4 + Google Search Console installation if not already configured; advanced tracking excluded)
• Prioritzed roadmap (what to refine, rebuild, or remove)
Timeline: 1–2 weeks
Note: Website admin access and Google account access (for Analytics and Search Console) are required to begin the audit.
Best for: Businesses with a solid foundation who need clearer brand messaging, refined design, and measurable performance improvements.
Includes everything in Website + Brand Strategy Audit, plus:
• Refinement of page structure and navigation based on audit findings
• Messaging clarification and tightening (existing content improved)
• Visual design updates within current framework
• CTA (call-to-action) and conversion element improvements
•
Speed and performance optimization
• Basic SEO cleanup (titles, meta descriptions, heading structure)
• Review and stabilization of existing integrations (forms, email routing, payment or booking links)
•
Quality assurance review of all refinements before publishing
Timeline: 3-4 weeks
This tier refines what’s already working—it does not rebuild architecture.
Launch is just the beginning. Ongoing Website Support maintains the stability, security, and performance of your investment. The first month of our Web Basic plan is included.
Best for: Established businesses that need structural overhaul and clearer positioning without starting from scratch.
Includes everything in WEBSITE POLISH + REFINEMENT, plus:
• New site architecture + user flow
• Messaging implementation (based on audit)
• Custom website design (up to 5 pages)
• Responsive development
• SEO structure implementation
• Integration setup
•
Launch + testing
Timeline: 4-6 weeks
This tier rebuilds what the audit reveals.
Best for:
New ventures, rebrands, or businesses that have outgrown what they were built on and need a true long-term digital foundation.
Includes everything in Website + Brand Strategy Audit, plus:
• Full site architecture and user-journey mapping
• Custom design and development
• Advanced SEO structure
• Marketing system integration
• Pre-launch testing + 30-day post-launch refinement
Timeline: 6–8 weeks
For businesses selling products online, ecommerce functionality can be added to any build tier. Whether through WooCommerce, Shopify, or third-party integrations such as OrderPort, ecommerce setup is scoped separately to ensure proper structure, checkout configuration, and long-term performance.
Best for:
Businesses launching ecommerce functionality or restructuring their store foundation.
Includes:
• Payment gateway configuration
• Checkout setup and testing
• Shipping and tax setup
• Transactional email configuration
• App selection and setup
•
Initial collection and navigation framework
• End-to-end test order verification
Does not include product upload.
Best for:
Brands that need their product catalog structured, formatted, and aligned for clarity and performance.
Up to 10 products — $750
11–25 products — $1,500
26–50 products — $2,500
50+ products — Custom quote
Includes:
• Product upload and structured formatting
• Variant configuration (size, color, etc.)
• Collection assignment and organization
• Collection refinement and related navigation adjustments (if needed)
• Image formatting for web placement
• Copyediting of provided product descriptions (brand voice, clarity, grammar, formatting)
•
Basic product page layout consistency
•
Product-level QA review and purchase validation
Does Not Include:
•
Product photography
•
Image editing beyond basic formatting
•
Original copywriting or product description development
•
Inventory system integration beyond platform-native tools
All product images and finalized product content (titles, descriptions, pricing, SKUs, variants) must be provided by the client prior to upload.
A full-time hire costs more than many small businesses can carry—and still won’t have this range of experience.
An agency costs even more—and often works too far from the ground to see what’s really happening.
We sit in the middle. Close. Clear. Practical.
Best for:
Businesses who know they should be doing more—but don’t have a plan, a rhythm, or someone to keep things moving. This gives you a clear plan and someone to help you follow it.
So you’re not guessing, reacting, or starting over every month.
Includes:
• Monthly Strategy Meeting
• The Pulse Report
◦ What changed. What's working. What’s in the way. What matters next.
• Improvement Priority List
◦ What to clarify, simplify, or remove.
• SEO structure and performance assessment
◦ How search engines and users are finding you.
• Priority roadmap (what to refine, what to rebuild, what to leave)
◦ Clear next steps, in order.
Best for:
Businesses who are ready to stop circling and start moving—more visibility, clearer offers, and consistent forward progress.
This tier adds guided execution and promotion—so strategy turns into momentum, not just notes on a page.
Includes everything in Core, plus:
• Extended Strategy & Implementation Time
◦ We actively work the priority list, not just review it.
• Monthly Promotion Focus
◦ One campaign, event, or offer fully mapped each month.
• Light Content Execution
◦ Up to 6 social captions or email blurbs based on priorities.
• Email & Social Direction
◦ Messaging themes and timing for the month.
• Conversion Path Review
◦ How people move from interest to action.
• Performance Check-in
◦ What improved, what stalled, what we adjust next.
FULL CONCIERGE
Best for:
Businesses who want leadership—not just support.
This is for owners who want someone thinking ahead, watching patterns, and helping them move like a real brand.
This tier expands beyond monthly execution into long-range planning, campaign leadership, and visibility growth.
Includes everything in Growth, plus:
• Campaign Leadership
◦ We plan, sequence, and guide multi-step campaigns.
• Extended Implementation Time
◦ Priority projects actively supported each month.
• Reputation & Local Visibility Strategy
◦ Reviews, search presence, and community awareness.
• Partnership & Event Strategy
◦ Collaborations, promotions, and experiential growth.
• Funnel & Offer Architecture
◦ Long-term paths that turn attention into customers.
• Performance Direction
◦ What to scale, what to stop, what to refine next.
